Nachhaltige Unternehmensführung

Arbeitskreis in der Schmalenbach-Gesellschaft für Betriebswirtschaft e.V.

  • Schrift vergrößern
  • Standard-Schriftgröße
  • Schriftgröße verkleinern
Startseite Klartext The business of business is value creation

The business of business is value creation

E-Mail Drucken

Prof. Dr. Lucia A. Reisch

Department of Intercultural Communication and Management, Copenhagen Business School and part of the PRME initiative

In the aftermath of corporate scandals and the financial crisis, business schools worldwide have been blamed of being „part of the problem“, i.e., the greedy and irresponsible management style which has been identified as one reason of the current crisis. Increasingly, business schools and their graduates have fallen into a bog of distrust and blame. How was it possible, people ask, that those highly paid MBAs on Wall Street and the City of London who have excellent analytical and technical skills, acted without concern for the future and without responsibility for anyone else than themselves? Critics both inside and outside academia say that the values imparted in MBA programs have contributed to the ethical lapses that led to the crisis, and that there was not much to withstand the seductive incentive schemes employed by industries. In March 2009, the Harvard Business Review has launched a heated online debate on “How to fix business schools”. The impetus was to use the public blame to make business schools reflect on the values they directly and indirectly promote, and to profoundly rethink MBA education. About half of the 2009 Harvard MBA class – alongside with graduates in leading business schools worldwide – have voluntarily sworn an oath to act with the utmost integrity and ethical concern once they are in the drivers’ seats of big business.

Due to the tradition of the Scandinavian welfare model and leadership style, Nordic business schools have always been different in their teaching methods and goals compared to their US counterparts. Copenhagen Business School (CBS), for instance, has a tradition of a cross-disciplinary and rather holistic management education, with about a third of the faculty having a disciplinary background other than business administration, economics, or law – philosophy, languages, anthropology amongst them. CBS has been one of the early adopters of the UN Principles for Responsible Management Education (PRME), a call to adapt curricula, research, teaching methodologies and institutional strategies to the new business challenges and opportunities in relation to CSR, climate change and sustainable development. To date, about 300 business schools around the world – and 16 in Germany – are involved in this initiative, with CBS leading a working group on Climate Change. In its new Management strategy, CBS is currently striving hard internally to implement the six PRME principles in the education of current and future managers.

Capitalism is not about markets; it is about people. Hence, it depends on the type of culture in which it is embedded. If capitalism is understood as value creation for stakeholders, it is an excellent system – and it should thrive. Following this approach, the key managerial question is: What affects the value creation process of corporations? Business ethics is then inherent in business – and not just an extra seminar taught or an extra CSR report delivered as laid down in the Danish Account Act of 2009 for the big companies. The “business of business” is not business – but value creation.

Bitte registieren Sie sich oder melden Sie sich an, um einen Kommentar hinzuzufügen.


Keine aktuellen Veranstaltungen.